Audience – FMCG Sales Professionals

Language – Hindi

Proficiency – Beginner to Advance

Duration – 2 Days | Sat & Sun

Timings –  9am – 12:30 pm. 

Training Curriculum

1. Developing Go Getter Attitude, Building & Maintaining Relationships

• Selling As ‘A Professional’
• Qualities Of A Top Performing FMCG Salesperson
• Role of Discipline, Time Management, Planning, Execution, Presentation, Communication & Decision Making Skills in Success.
• Understanding the role of Relationships With Channel Partners in Sales Success.
• Strategies to build relationships at a professional & personal level.
• How to proactively handle partner complaints for effective relationship building
• Do’s & Don’t of Relationship Building

2. Increasing Coverage – Hiring New Channel Partners

• Territory Planning & Goal Setting
• Know your Customer – ABC Channel Partners Categorisation & Targeting Plan
• How to find, appoint, manage and evaluate prospective channel partners
• Sales Pitch Development – USPs (Unique Selling Points) Of Your Product, In-Line With Channel Partner & End-User Needs
• Meeting Planning & Preparations Strategies
• Grooming & Ice-breaker strategies
• Identifying the need of partners using consultative approach
• Product Presentation using Value Selling and USPs
• Professional Presentation & Communication Techniques
• Distributor Objections Handling Techniques
• Best Negotiations & On-Spot Order Closing Techniques

3. Increasing Primary & Secondary Sales Volumes from existing network

• Top 5 Strategies including to increase Sales from existing Network
• Top 5 Relationship Building Strategies.
• HAL Model to Categorising existing Network based on Sales performance
• Goal & Plan Setting for High, Average and Low Performers
• Top strategies to drive sales from high performing channel parters
• Top sales strategies to drive sales from Average & low performers
• Top Visibility Strategies to drive more Sales.
• How to use Trade Promotions effectively to drive Sales
• Do’s & Don’t of managing existing network.

4. Beat Route Planning – Productivity

• Daily Planning for MTD Sales Target
• Planning & Setting Daily Goals for New Partner Coverage
• Planning & Setting Daily Goals for Existing Partner Sales
• Planning for Payments & Collections
• Learning how to review Shelf Space, product placements, marketing materials for more visibility & sales.
• How to effectively use Phone and Personal Visits to drive more contacts
• Assets & Tools needed for effective & productive day.

5. New Product Launches

• Sales Pitch organising for New Product Launch
• Objections Planning & Handling
• ECO Planning & Strategies
• Volume, Sampling & Stocking Planning & Strategies
• Visibility Planning & Strategies

Terms & Conditions | Refund Policy

1. You will be provided access to Workshop Recording.
2. Digital Certificate will be shared with you within 1 week of training completion
3. You will be offered 24/5 Ón-Demand’ Call Support.
4. You can request for a refund anytime 48 hours before the event
5. Refunds will be processed within 2 to 5 business days.
6. No Refunds will be offered post event.
7. For requesting refunds, please contact us at enquiry@dishahconsultants.com with payment receipt.